Michael Berkowitz has designed best selling collections for the world’s most successful labels including Calvin Klein, Gap, and Nike, creating iconic products including: Calvin Klein Boxer Briefs, Nike Tempo Short, and Gap Body Cotton Stretch Underwear.
Berkowitz’s strategic design process helps his clients leverage their unique assets to achieve market growth, elevate brand visibility, and evolve product portfolios for a targeted contemporary audience.
CLIENTS
Teamkit
Tom Ford
Calvin Klein
Nike
Lululemon
Ralph Lauren
Gap Inc.
Narciso Rodriguez
Wrangler
Walmart
Weberbilt
Jay-Z
01
Design DNA
It is essential to understand both a product and a brand’s ecosystem to achieve market success. Berkowitz is known for his deep dive research that informs our process and drives us to create holistic solutions for our clients.
02
Design Must Be Essential
We believe in a design philosophy called Complex Simplicity to achieve products that are strong, inventive, authentic, and precisely what they need to be—nothing more, nothing less.
03
Design Must Be Responsible
We challenge ourselves and our clients to exceed set boundaries of the norms; to lead with responsible acts that steward our customers and communities toward a more sustainable future.
04
Design Must Be Artful
Design should connect to its time and generation, contemporary culture and resonate, intellectually and emotionally, with clients in a profound and inspired way.
01
DESIGN MUST BE INFORMED
A nuanced understanding of a product or brand’s ecosystem is essential for market success. Rigorous research informs our process and drives us to create holistic solutions that are based on facts, not opinion.
03
DESIGN MUST BE INFORMED
A nuanced understanding of a product or brand’s ecosystem is essential for market success. Rigorous research informs our process and drives us to create holistic solutions that are based on facts, not opinion.
02
DESIGN MUST BE INFORMED
A nuanced understanding of a product or brand’s ecosystem is essential for market success. Rigorous research informs our process and drives us to create holistic solutions that are based on facts, not opinion.
04
DESIGN MUST BE INFORMED
A nuanced understanding of a product or brand’s ecosystem is essential for market success. Rigorous research informs our process and drives us to create holistic solutions that are based on facts, not opinion.
CAPABILITIES
Design Advisory
Brand Strategy & Positioning / Opportunity Discovery / Creative Direction / Product Strategy & Road mapping
We identify market trends and opportunities and develop strategies to leverage design to drive growth for each brand. In addition, we collaborate with businesses to focus their product strategy, establishing a solid foundation for growth.
Product Design
Pre-design Advisory / Concept Design & Development / Prototyping & Manufacturing Support / Packaging Design Concepts/ Bulk Production Guidance.
We design products with the intent to offer our clients a competitive advantage in the marketplace. Therefore, our designs are not simply aesthetically pleasing; we consider business objectives, contemporary culture, and human needs to create products that help businesses evolve and grow.
Innovation
We always seek to push ourselves beyond what we already know and test the boundaries of our design philosophy by exploring ideas and discovering and inventing new materials and construction techniques.
DNA
Our DNA Test
We work with brands who share or strive to share our DNA.
- Artful
- Design Lead
- Human Centric
- Integrity
- Intelligent
- Obsession for Perfection
- Quality
- Sustainable
- Unique Position
- Essential
